Blog
How to calculate ROAS: the formula, your break-even ROAS, and how Google and Meta report it
ROAS is revenue from ads divided by ad spend. How to calculate it, find your break-even ROAS, and read it correctly in Google Ads and Meta Ads Manager.
· 14 min read
How much does Google Ads cost? What you'll actually pay, and how to estimate it
Google Ads has no fixed price: you set a budget and pay per click at auction. How costs are calculated, the 2x and 30.4x limits, and how to estimate yours.
· 12 min read
Google Ads vs Facebook Ads: which is better for a small business?
Google Ads reaches people already searching; Facebook and Instagram ads create demand. Here is how to choose, and how to split a small budget between them.
· 7 min read