Tracking and analytics
Measuring whether your ads really pay off.
Ad platforms report plenty of numbers, but only a few tell you whether the money came back. This category is about measuring that properly, for business owners and marketers who want to judge campaigns on revenue rather than clicks or likes.
The guide listed above walks through the return on ad spend formula, where to find the figure in Google Ads and Meta Ads Manager, and how to work out the level at which your ads stop losing money. It also explains how this metric differs from ROI, why comparing channels side by side can mislead you, and which mistakes most often distort the result.