Google and Meta ads
Which channel and which ad type.
Google and Meta are the two places where most small businesses start advertising, and they work in very different ways. This category is for owners, marketers and small teams who run their own ads and want to understand each channel before putting money into it.
The guide listed above compares search ads on Google with Facebook and Instagram ads: how each one reaches people, when one makes a better first choice than the other, what each tends to need in budget, and how the picture changes for online stores. It also covers the most common mistake when choosing between them, so you can pick a starting point with clear reasons rather than guesswork.