Ad budget
How much to spend and how to split the budget.
Every ad account eventually raises the same question: how much should you spend, and where? This category is for small business owners, online shops and service firms that want to set an advertising budget on purpose instead of by feel.
The guide listed above explains how Google bills you for clicks, why the daily budget and the monthly charge are not the same thing, and how to estimate a click price before you spend anything. A worked example shows how to turn those estimates into a monthly figure, and a section on hidden costs reminds you what never appears on the invoice. It ends with sensible ways to start small.