Examenda · Ad management
Manage Google Ads, Meta and all your ad accounts in one place
See your campaigns, budgets and results on one screen. AI weighs which ads actually make money and suggests where your budget should go; nothing changes until you approve it.
How it works
Connect your ad accounts
Connect Google Ads, Meta (Facebook and Instagram) and TikTok in a few clicks, using official permissions, never passwords.
See results in one language
Each platform names its numbers differently. Examenda puts spend, sales, cost per sale and profit in one table.
Improve with AI
AI suggests moving budget, pausing or scaling campaigns. Each suggestion arrives as an approval card and only runs if you approve.
Your whole ad operation in one place
Every account, one dashboard
Google Ads, Meta and TikTok campaigns side by side, so you can see which channel is working without switching tabs.
Measured on profit, not revenue
Connect your sales data and see what's left after product cost and fees, not just the revenue an ad brought in.
An AI assistant that asks first
Ask “set this campaign to $50 a day” or “which ad did worst last week?”. Changes run through an approval card.
AI audiences
Builds the audiences closest to buying from your site visitors' behaviour, ready for prospecting and retargeting campaigns.
Ad creatives, copy and a campaign builder
AI prepares ad images and copy from your products and sets up prospecting and retargeting campaigns together. You approve before anything goes live.
Automated rules and a weekly report
Set rules like “alert me if cost per sale misses my target for 3 days”; every Monday you get spend, sales and profit across all accounts.
Why Examenda?
You stay in control of your budget
AI suggests, you approve. No surprise budget increases or campaign changes.
No percentages, all-inclusive
We never take a cut of your ad spend or of the revenue your ads bring in. Hosting, reports and your plan's AI usage are included.
Every channel, one definition
Numbers that each platform names differently are shown the same way, so comparisons are real comparisons.
Plans and pricing
All-inclusive pricing: hosting, reports, security, support and your plan's AI usage. No percentage of your ad spend; your ad budget is paid directly to the platforms. Prices exclude tax.
Starter
Small businesses
$49/mo
$490 billed yearly
All-inclusive: hosting, reports, security and support
- Unlimited ad accounts: Google Ads, Meta and TikTok
- Up to $1,000 monthly ad spend
- Every account in one dashboard, one set of definitions
- Budget suggestions and weekly report
- Campaign builder and AI ad copy
- AI analysis and suggestions (300 actions a month, up to 20 images)
- 2 users
- Most popular
Growth
E-commerce advertising every month
$129/mo
$1,290 billed yearly
All-inclusive: hosting, reports, security and support
- Everything in Starter
- Up to $10,000 monthly ad spend
- Profit-based measurement with your sales data
- AI audiences from site behaviour
- AI assistant with approvals and automated rules (1,500 actions a month, up to 100 images)
- 5 users
Pro
Larger ad budgets
$279/mo
$2,790 billed yearly
All-inclusive: hosting, reports, security and support
- Everything in Growth
- Up to $30,000 monthly ad spend
- Larger AI quota (3,000 actions a month, up to 200 images)
- 10 users
- Priority support
Agency
Agencies
$599/mo
$5,990 billed yearly
All-inclusive: hosting, reports, security and support
- Everything in Pro
- Up to $100,000 monthly ad spend
- Client-level reports and share links
- API access
- Large AI quota (6,000 actions a month, up to 400 images)
- 15 users
Billed yearly, you get two months free. The spend limit is the total monthly ad spend managed in Examenda; above it, you move up a plan. We quote higher spend levels. Plans are subject to our fair use policy: if usage stays well above normal levels, we contact you first and suggest a suitable plan; your service is never stopped without notice.
Let us run your ads
No time? Our team runs your Google Ads and Meta ads with Examenda. Your ad spend is paid from your own card straight to Google and Meta and is not part of the fee. Your Examenda subscription is included. Prices exclude tax and apply to an engagement of at least 3 months.
Managed Starter
Small businesses starting with ads
$149/mo
Examenda subscription included; ad spend not included
- Ad spend up to $1,000 a month
- Google Ads
- Up to 3 campaigns (Search, Shopping / Performance Max)
- Weekly optimization
- Ad copy and 4 image variations a month (from your existing images, AI-assisted)
- Monthly report
- Recommended
Managed Growth
Advertising on Google and Meta together
$299/mo
Examenda subscription included; ad spend not included
- Ad spend up to $5,000 a month
- Google Ads and Meta (Facebook, Instagram)
- Up to 8 campaigns
- Weekly optimization
- Ad copy and 8 image variations a month (from your existing images, AI-assisted)
- Monthly report and a call every 2 weeks
Managed Pro
High-budget, multi-campaign accounts
$599/mo
Examenda subscription included; ad spend not included
- Ad spend up to $15,000 a month
- Google Ads and Meta (Facebook, Instagram)
- Up to 20 campaigns
- Ad copy, 20 image variations a month and continuous A/B testing
- Profit-based budget allocation
- Weekly report and call
Minimum 3 months, then month to month with 30 days' notice. Setup (account, conversion tracking and first campaigns) is a one-time $199, free with a 6-month commitment. If your monthly ad spend exceeds the plan limit two months in a row, you move up a plan; spend above $15,000 a month is quoted. Management covers Google Ads and Meta (Facebook, Instagram); other channels on request. Image variations are made from your existing images with AI assistance; new ad designs, video editing and shoots are not included and come with a separate ad creative package. We guarantee no sales, clicks or rankings; reports show spend, conversions and cost per conversion.
Ad creative package
Your creatives are one of the biggest drivers of ad results. Each month our team makes new static ads and short videos for your Google and Meta ads, on top of the image variations in your management plan. Prices exclude tax.
Creative Starter
Small businesses that need fresh ad creatives every month
$599/mo
Copy, captions and music included; filming not included
- 8 static ad designs (feed and story sizes)
- 2 short videos (Reels, Stories, TikTok; up to 15 seconds)
- Ad copy and headlines
- 1 round of revisions
- Recommended
Creative Growth
Online stores testing continuously on Meta and Google
$1,099/mo
Copy, captions and music included; filming not included
- 16 static ad designs (feed and story sizes)
- 4 short videos (Reels, Stories, TikTok; up to 30 seconds)
- Ad copy and headlines
- 2 rounds of revisions
Creative Pro
High-budget accounts with many products
$1,799/mo
Copy, captions and music included; filming not included
- 24 static ad designs (feed and story sizes)
- 8 short videos (Reels, Stories, TikTok; up to 30 seconds)
- Ad copy and headlines
- 2 rounds of revisions
- Concept × variant sets for A/B testing
Why video? Short vertical video is often the strongest format for stopping the scroll: motion and sound catch attention in the first seconds, and only vertical video properly fills the Reels and Stories placements on Instagram and Facebook. Showing the product in use, the business and the team builds trust, and comments, shares and saves are usually higher on video. People who watched your video can be reached again with a second ad (retargeting). Why new creatives every month? When people keep seeing the same ad, interest drops (ad fatigue) and cost per click rises; Meta's ad system also matches the right ad to the right person better when it gets many creatives in different formats and messages. So every month you get a mix of new statics and videos, and the winning formats are scaled based on results. The ad creative package is only available with a management plan and applies to an engagement of at least 3 months. The feed (1:1, 4:5) and Story/Reels (9:16) sizes of one design count as one. Videos are edited with AI assistance from your own footage, product photos and licensed stock; captions and licensed music are included. Filming, models, voice-over and new logo or brand identity work are not included and are quoted separately. Creatives are delivered within the first 5 business days of the month; unused allowance does not carry over. A revision round covers changes sent together within 5 business days of delivery.
The swarm
Read the story →Ads that swarm, results that weigh in.
A swarm of bees takes off and spreads in every direction. Examen is Latin both for a swarm of bees and for "weighing, measuring". All your ad accounts move together like a swarm while AI weighs the results. Hidden in the name, emenda (Portuguese) and amend (English) mean "to improve": ads that keep getting better.
Frequently asked questions
How much does Examenda cost?
Starter is $49 a month, Growth $129, Pro $279 and Agency $599 (tax excluded). Your plan is set by your monthly ad spend; ad accounts are unlimited. Hosting and AI usage are included, and billed yearly you get two months free.
Do you take a percentage of my ad spend or sales?
No. You pay for your plan only; your ad budget goes directly to Google, Meta or TikTok, and we take no share of the sales your ads bring in.
Will the AI change my budgets on its own?
No. It suggests; no budget, bid or campaign change runs until you approve it.
Which ad platforms do you support?
Google Ads, Meta (Facebook and Instagram) and TikTok. For other platforms, we set up the connection with you.
How much should I spend on ads?
Your budget is the number of sales you want times your cost per sale. Examenda shows your cost per sale by channel and suggests how to split the budget.
The Enda family
Four products, one account. Each runs one part of your business agenda with AI.
